8 Steps to Choosing a Web Design Agency
We know that to be successful in a competitive market it is necessary to offer the best brand experience to customers.
This leaves us with the task of finding the most suitable web design agency to deliver the message of our company to potential clients in the most efficient and effective way possible.
Therefore, we will present a series of steps that we believe will help you make the right decision when choosing an agency.
Step 1 – Determine your goal
The first step is to be clear about what you want to achieve with your website and with internet marketing. You need to consider the purpose, the goals, and how you are going to measure success very carefully.
For example, if your website is primarily e-commerce , the focus will be on return on investment (ROI), sales conversion, and building and maintaining your customer base. If you are launching a new business and need brand recognition, you will simply seek to provide customers with information and knowledge about your services or products. In that case it is necessary to have good visibility and a clear focus.
Once you know what you need to achieve your goals, you will be able to see if an agency fits your needs.
To do?: Tell the agency that you are interested in knowing their capabilities and if they can show you solid evidence of it. In response, they should show you success stories and examples of how they have tackled a problem and the solution they have proposed.
Step 2 – Evaluate cost vs. quality
This is often the most obvious. Cost is definitely a factor that may or may not be a factor when it comes to hiring the services of a web design agency.
As with everything we buy, the phrase “you get what you pay for” fits perfectly into the world of web design and development. If you start cutting costs just to save a little money, you may not get quality results in the long run when it comes to achieving those you planned in step one.
So, how can you justify the cost of your project? It is actually simple math. This is where you, as the business owner, do some research. How much have you invested in marketing and advertising in the last year? The last five years? How have those efforts produced a return on your investment?
What to do: Ask your agency if they can provide you with clear evidence of the quality delivered to other clients through tangible results. Remember it’s about value, not cost. If the agency can provide an ROI-generating service or website, then cost is not a deal breaker. Don’t let the impact of price keep you from your goals. If you do a little research, you may find that you were spending money on other things with no results for quite some time.
Step 3 – Identify the trajectory
This is not necessarily about how long the agency has been in the business. In fact, many new agencies have great ideas and new methodologies that you can consider. The point here is how much the agency understands about your industry and if they have provided an effective and similar solution to their other clients.
To do?: Ask the agency some performance data, customer testimonials and a success to show its scope and how to measure results.
Step 4 – Communicate and learn
The constant changes in the world of the web make everything more complex and technically difficult, even for us who live and breathe from it every day. So it is very important that you understand what your web agency says and does.
When you enter into conversation with the agency, you will notice that their basic function is to support you, working hard to explain what they do, how they do it, and most importantly, why they do it. The objective of the agencies is to explain their functions clearly and precisely so that clients can understand the service they are going to acquire.
What to do: Ask the agency about the processes, methodologies and why they make certain recommendations and decisions. If you don’t understand a component of the web project, ask. It is true that it is up to you to do your own research on the subject, but you should not feel as if you do not know where your investment is going.
Step 5 – Don’t forget the content
You certainly have your own reasons for needing the services of a web agency, be it for a corporate image change or a redesign of your website. Very often, the first thing that comes to mind is how a web page looks or functions. These are, of course, important factors. But the most important, the one that we probably overlook, is the content.
The agency you choose needs to dig deep, it must ask the right questions about your clients, your business, and your industry. Otherwise you will not be able to achieve the objectives you have set for yourself.
Although we are in step 5, honestly this is the most important aspect to consider when choosing an agency. The agency needs to know the importance of the content. Whether they create the content themselves or have a copywriter, they are building the framework that houses your site. They need to understand how users interact with the content and how you in particular are going to handle the content in the future. In this way, you ensure that your website transmits the message and maintains its quality for years to come.
To do?: Use your content to help customers. Content encompasses everything from written copy to your images, videos, and more. Your web agency should prioritize content over art. In any case, they should be in contact with their marketing team or copywriters if they do not create the content themselves.
Step 6 – Determine what you want to achieve
Invest some time and ideas in your goals and your expectations of the agency. Define what will be achieved in six months or a year, in order to know if your money was well spent.
Think beyond “being first on Google” or “getting more traffic”. What are some of the goals you can achieve?
- Generate more contacts
- Increase online sales
- Improve product or brand recognition
- Keep in touch with your customer base
What to do?: Ask your web agency what tools and services they use to measure the traffic of your page. The agency must understand your sales process so that they can provide you with a solution to streamline the process and provide real value through the new website.
Step 7 – Determine your strategy
Every design agency must provide a clear and consistent web strategy. This goes beyond the page. A good strategy gives your business a strong sense of authority, relevance, and trust. If you have a solid plan, the respective measurements can be made. And if you can make measurements, then you can make decisions based on real data. This results in the conversion of website visitors to buyers.
What to do: Ask your agency to explain its approach in great detail. Make sure the strategy is capable of meeting your objectives from step one. The approach will need to set a deadline and stay within budget.
Step 8 – Maintain the quality of your investment
The objective of any agency is to maintain a good relationship with its clients, after launching its website. Depending on how involved you are in maintaining and publishing content, the agency will assist you in your analytical report and make sure that your website helps you achieve your goals.
To do : Ask your agency about their ongoing relationships with clients. How are they helping other clients? Do they have ongoing maintenance or service plans on a monthly or quarterly basis that you can hire?
There are many factors in choosing a certain design agency. However, you should focus mainly on the agency understanding your business and the message you want to convey, in this way you can achieve the proposed objectives.